KAROLINA SZCZEPANIAK
Polish Olympian, psychologist, and Guinness World Record–winning ultra-swimmer — is known for her extreme long-distance challenges and her commitment to mental-health advocacy. After her competitive career ended, she faced a debilitating depression and eating disorder. Her return to swimming marked not only a personal breakthrough but also the beginning of a mission: to use ultra-endurance as a platform for social impact. Today she leads the "Sea of Emotions" project, raises funds for sick children, and educates the public on emotional resilience. Her story of recovery, strength, and purpose inspires audiences worldwide.
BRAND VALUES
THE REBELLIOUS TONE &
SOCIAL GOOD MESSAGE
Truth over image
Strength over perfection
Empathy over judgment
Keep moving forward, even when it hurts
Support those who don't have the strength to swim on their own
Boundaries exist to be pushed — not feared
REASON TO BELIEVE
WHAT MAKES THIS BRAND EFFECTIVE?
An authentic story of depression → rebuilding → breaking records
A psychologist who backs her knowledge with lived experience
Ultra-endurance and Guinness World Records — hard, media-ready facts
The Baltic crossing — an extreme challenge of global scale
Fundraising efforts — real help, not empty gestures
A direct, unapologetic communication style — standing out among "polished and polite" athletes
TONE OF VOICE
VOICE ATTRIBUTES
HOW KAROLINA SPEAKS?
Direct: communicates openly and clearly, no beating around the bush.
Tough & straightforward: delivers the message with strength and authority.
Truthful: always authentic, based on reality and personal experience.
Emotional: conveys feelings and passion, connecting on a human level.
Empathetic: beneath the tough exterior, messages are grounded in understanding and care.
Purposeful profanity: may use strong language, but always meaningful, never gratuitous.
VOICE ATTRIBUTES
WHAT KAROLINA AVOIDS?
Corporate language: no rigid, formal, or bureaucratic phrasing.
Sugar-coating: avoids making harsh realities seem "pretty."
Generic motivational talk: not preachy or cliché, e.g., "take your life into your own hands."
Perfection: avoids polished, flawless, or artificial presentation.
Karolina's voice is authentic, fearless, and human — a rare combination of strength, honesty, and empathy. It resonates because it cuts through pretense and connects directly with people on a real, emotional level.
"This is my sea.
The sea of emotions.
And I keep swimming."
CONTACT
BALTYK172REKORD
PRO SKILLS KAROLINA SZCZEPANIAK
791 803 064
PROSKILLS1208@GMAIL.COM